Analysis & Reporting

Easily measure and track marketing effectiveness!

Peconic’s lead processing and management web application helps you measure and compare the success of your lead generation activities. The system can be configured to provide you with the reports and analytics that you need to measure and analyze marketing effectiveness and sales follow-up performance. Based on best practices, we’ll help you determine the data points and reports best suited for your business and then configure the system based on your requirements. Following are just a few examples of the lead management reports that can be integrated:

• Lead quality and effectiveness analysis (by campaign, source, product and/or other criteria)
• Product/service interest analysis
• Lead source analysis
• Individual and sales group follow-up performance
• Lead flow by territory
• Lead fulfillment activity analysis