Lead Processing & Management Overview
Leverage every sales opportunity and maximize your marketing ROI!
Peconic offers a web-based application that helps companies seamlessly process and manage their sales leads to maximize marketing ROI and increase revenue growth.
Our easy-to-use, cloud application is designed to help you easily and efficiently manage sales leads from the time the lead is first generated, through lead grading, fulfillment, nurturing and distribution to your sales representatives or distribution partners. The application integrates sales lead tracking and qualification functionality, so marketers have real-time visibility to sales lead status and feedback on lead quality. And, marketing effectiveness reports provide additional insights on marketing campaign performance.
Because many companies have unique requirements when it comes to lead processing and management, our application can be configured to meet your specific needs; for example, lead capture forms, criteria for grading, reporting and more can be customized to meet your specific requirements. The user interface can also be tailored to reflect your company’s branding and corporate identity guidelines.
Our lead processing and management solution is also the perfect complement to existing CRM systems. Some companies use Peconic’s robust front-end lead processing and management solution for lead capture, fulfillment, distribution and qualification. After a lead is qualified as a viable opportunity, it is then passed to existing CRM systems for ongoing opportunity management.
Our lead processing and management solution includes the following functionality:
- Lead capture
- Automated lead grading
- Automated information fulfillment
- Automated lead distribution
- Lead nurturing
- Lead follow-up and tracking
- Analysis and reporting
- Integration with existing CRM